Cash register receipt rolls finally on file

There are things that, although few want or need them, keep finding their way to us. Licorice in the candy drawer, the pickle on the burger, silly souvenirs in the basement or the receipt in the shopping bag. In fact, very few people look at the 57 mm wide slips of paper, almost all of them end up in the trash at the point of sale (POS). Not only from a business perspective, but also from an ecological point of view, there is a lot to be said for this, Receipt rolls no longer be used in stationary trade. And that works, because they are not mandatory at all.

14.01.2022, Cleverbon

Kassenzettel Rolle Kosten Sparen

Careful use of the planet's resources is important. Nevertheless, 150 million trees are felled every year, only to end up as cash register receipts in the trash. 58 million liters of water are used annually for the production of Receipt rolls needed. Thereby is Sustainability has become one of the defining themes of our time and one of the most important values of our society. But with the rock of waste breathing down our necks, it is difficult to climb the mountain of sustainability. We are undeniably in the age of digitalization. Everyday processes are being digitized, and technological change is making many things easier. But some things we don't get digitized, no matter how outmoded they are. The Receipt roll for example, is one of those relics that is still part of our everyday life, although its raison d'être may be strongly doubted. 


Thermal paper coatings bad for the environment

Disposal is also a problem: the usual white coated receipts do not belong in waste paper, even though they usually end up there by mistake. Due to its Coating should thermal paper must always be disposed of in the residual waste! This is from Bisphenol A. BPA is a chemical used in the production of plastic and sometimes has a dangerous effect on human hormone balance. In the production of Receipt rolls it is used as a color former. So if the receipts end up in the waste paper, BPA can end up in the environment via recycled paper products (e.g. as toilet paper) - and is thus another one of those things that nobody needs, but still keeps finding its way to us. 


Blue receipts are better for the environment but do not solve the problem

While there are phenol free thermal rollswhich do not have this problem, but are rarely used due to their increased price. They can be recognized by the blue paper. They may be disposed of in the waste paper, and in some cases a corresponding note is even printed on them. But even if they are disposed of correctly, they are ultimately also only unnecessary, extra garbage. However, this can be avoided. The German federal government has been writing Introduction of the cash receipt obligation does provide for the issuance of a receipt, but does not insist on the paper-based version. 


The electronic alternative

So there is an alternative: the digital receipt. When the checkout process is completed, the customer display shows the EC cash devices a QR code can be seen. This can be scanned by the customer with a smartphone and the receipt downloaded. Other models send the data to the cell phone via e-mail or within an app, for example. The ecological footprint of companies, keyword: Sustainability calculator, is noticeably reduced in size. 


Digital receipts as a marketing weapon

However, economic self-interest should also be a motivation for Receipt roll to the file and digitize the receipt. The company's management is satisfied in many respects, as no Thermal receipt rolls no longer need to be used, thus avoiding costs. The switch to digital receipts results in cost savings of up to 80 %. With digital receipts, stationary retail becomes the digital point of sale and offers unprecedented opportunities to address the target group. Discount codes, tips on promotions, or personalized, AI-supported suggestions for products that can be combined by means of a digital receipt offer companies massive cross-selling and upselling potential. This Marketing at the POS also ensures that the customer does not buy on the Internet. The data obtained can be used to define targeted marketing measures or to make business decisions on the basis of reliable data. And so, in the end, companies and the planet win at the same time.

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