Understanding the retail POS system as an opportunity
Digitalization and its possibilities are reaching more and more areas of everyday life. This also includes the retail sector, where opportunities are arising. In particular, opportunities to make life easier, to save resources and costs, or to offer customers a better shopping experience. This can be achieved through important functions and suitable accessories.
More and more large retailers are also using self-checkout systems (at least as a supplement to classic checkout systems), at which customers scan their purchases independently and preferably pay without cash. Such a checkout in the retail sector enables customers to shop quickly and easily. And that is precisely what all stakeholders (including retailers themselves) want in times when everything is getting bigger, more complicated and more unpredictable: Simplicity.
Modern solutions for changing circumstances
Our world is complex enough by far, the possibility to pay for three or four items without standing in line at the checkout in retail via self-checkout comes just in time. A corresponding checkout system for the retail trade can be a first and at the same time a great step towards making the Digitalisation in the retail trade to push forward. Because although online retailing is seen as digital point of sale booming, stationary retail is by no means dead.
However, it is definitely advisable to question existing processes, to leave well-trodden paths and to initiate changes. And this can also be done more cost-efficiently than with self-checkout systems. There are also other modern checkout systems. These allow the evaluation of sales in real time and have an integrated interface to the merchandise management system.
Thanks to the fast and uncomplicated DATEV export, bureaucratic challenges can be solved in a time-saving manner. The intuitive operation also helps new employees to quickly find their way around. On top of that, synergies with marketing are created.
Correctly use the POS system for the retail trade
The TSE cash registers, which are now required by law, generate an individual, unalterable code for each transaction. This is sent back to the cash register and printed on each sales receipt to be issued. What's on the receipt beyond that is largely left to the companies. Those who make a virtue out of the necessity of having to create receipts can use this opportunity to advertise virtually free of charge - and with minimal wastage.
Whether discount codes, current offers, background information, online tutorials on YouTube - the marketing imagination knows no bounds. In addition, there is another aspect that cannot be dismissed out of hand: Sustainability. Consumers today consciously or unconsciously attach more importance to this topic than in the past.
Climate change is omnipresent. So if you hand out the receipt digitally and thus avoid waste and save resources, you leave a positive impression. In addition, you remain in the mind as a modern, future-oriented company.
The possibilities to advertise at the checkout in the retail trade
However, there are further possibilities to make stationary trade fit for the future by means of digital technologies and current trends: Click & Collect connects the website and the store. Customers browse the online shop for the desired product, order it and then conveniently pick it up at the retail checkout around the corner. But even those who don't use an online shop can increase customer flow and thus sales thanks to simple digital tools.
A newsletter, for example, is a simple and, above all, inexpensive option to draw attention to new products or promotions. The digital receipt or a QR code at the checkout in the retail sector allow the customer to register with just one click. As a modern alternative to the classic (= boring) flyer, it is resource-saving and can also be used without Sustainability accounting the obviously better choice.
GEO marketing, in which the target group receives push notifications on their smartphone as soon as they are within a certain radius of the nearest store, is another way to advertise using digital technologies.
Can also be used without digital support
In general, the point of sale (POS) is an ideal point to conduct marketing. The scattering losses are minimal and advertising is perceived as far less annoying there than when it is communicated via other channels. Possible forms of use include, in addition to said digital receipts, posters or the targeted placement of products (e.g. takeaway items) in the checkout area.
This also includes acoustic or audiovisual cues, i.e. advertisements played over the loudspeakers or videos on TVs and screens. Furniture stores or shops that sell design elements can play videos that show how the products can be integrated harmoniously into one's own home.
Who sells sporting goods, shows what you can need to warm up properly before sports or stretch afterwards. The possibilities differ na industry, but are always diverse. With all these measures enables POS marketing Cross- and upselling. The ideas conveyed help customers and convey a positive image, in line with the motto: "We'll show you what you need!"
Another advantage is that the advertising media are generally inexpensive and the information is easily exchangeable. This enables fast and uncomplicated addressing of the target group. Even industries that are subject to seasonal trends can therefore advertise at the checkout in retail.
Learn more about CLEVERBON solutions
Integrating digital technologies into your processes can help you achieve your business goals around efficiency, sales and more. In addition to digital receipts as part of the retail POS system, CLEVERBON also offers other applications to meet your needs. If you would like to learn more about our solutions, contact us today. Contact us on.