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Shopping Behavior: Get to know your customers The way people shop is constantly changing. But even as shopping behavior changes, the golden rule of customer centricity is irrefutable. To do this, it is imperative that companies become better at listening carefully to their own customers, learning from their feedback and initiating the necessary changes. Because one thing is clear
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Green marketing is more than a passing consumer trend Green can undoubtedly be called the trend color of the hour - although "hour" here rather stands for decade. And to speak of a trend also falls short. "Zeitgeist" is more like it. Environmental protection and sustainability scream out at you everywhere. Fridays for Future has long since become a permanent
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Customer-oriented behavior at the checkout as a gamechanger The success of a company depends on the way it anticipates and meets the wishes and needs of its own customers. For almost all companies, they are essential for survival. This is virtually the little rule of thumb that every Abc student learns in elementary business school. Especially in the current market environment,
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How new checkout systems create unknown opportunities How will we shop in the future? Not so easy to answer. New technologies or cryptocurrencies, seen by some as a turning point in human history while others dismiss it as a gimmick, leave room for ideas. These are joined by dystopian scenarios of the extinction of retail and life in the
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Taking a look at the cash register - retail and in the private household Everyday work in the retail sector is associated with a multitude of challenges and duties. Especially when it comes to documentation and accounting, retailers are confronted with strict requirements. For example, the cash register receipt obligation or the obligation to make a cash register check. But what exactly is it all about and how do you
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Transforming retail with the right marketing measures There's no doubt that our lives are becoming increasingly digital. Streaming platforms are turning series marathons into a popular sport, and we order food via smartphone - just like almost everything else nowadays. Unsurprisingly, the market volume of e-commerce is increasing year after year. Those who operate analog storefronts and rely on personal customer contact don't have it easy.
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Trade Marketing: The Art of Marketing Complex Products Selling your own products to the target group in a targeted manner is an art. When it comes to capital goods that require explanation or when the purchase decision is made by several people, it can be called a high art. Particularly in B2B, where sales processes are often intensive and negotiations are strenuous, it comes
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The online receipt: the modern way New technologies almost always bring change - but also new opportunities. In the process, they help us make processes, workflows, tasks and, ultimately, our lives simpler and more manageable. No one listens to CDs on their Discman anymore, we stream movies and series online at any time, we book appointments on the Internet.
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Putting receipt rolls on file at last There are things that, although few want or need them, keep finding their way to us. Licorice in the candy drawer, the pickle on the burger, silly souvenirs in the basement or the receipt in the shopping bag. In fact, very few people look at the 57 mm wide slips of paper, almost all of them
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Digitize the receipt: 6 advantages for companies Whether it's via an app or QR codes, digital receipts are being used in more and more areas of retail. For good reason. Because they not only save costs and resources, but also simplify the lives of retailers. But consumers also benefit from receiving receipts directly on their mobile phones.
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The Customer Journey in Retail When you hear the term customer journey, you usually think of online shops, e-commerce or lead generation on your own website. But in fact, the customer journey is also a factor in stationary retail that should not be underestimated in order to be successful. What can brick-and-mortar retail learn from the digital sales floor?
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Digital wheel of fortune - the effect of POS sweepstakes. Who doesn't like winning a sweepstake? Winning something gives us a (more or less) intense feeling of happiness. Children have been standing at the lottery booths at fairgrounds for generations, "Who wants to be a millionaire?" has been on TV since 1999, and the first drawing of the lottery numbers has been around since 1955. How big the attraction
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Product recommendation through artificial intelligence: paradigm shift in retailing "The internet will overrun everything with e-commerce and brick-and-mortar retail is doomed!" Even if this nightmare scenario doesn't become a reality, there has been quite a disparity between analog retail and online shopping online. However, modern software and digital tools are not only
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Understanding the retail POS system as an opportunity Digitalization and its possibilities are reaching more and more areas of everyday life. This also includes the retail sector, where opportunities arise. In particular, opportunities to make life easier, to save resources and costs, or to offer customers a better shopping experience. This can be achieved through important functions
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Interactive POS advertising on the receipt Reaching the target audience is one of the central challenges of marketing - if not the most central. If you manage to reach potential customers in all corners of the digital village or analogue, the world is open to you. But what if there was a simple solution? Because not always
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Assuming social responsibility through sustainable marketing From an economic, ecological and social point of view, green marketing is becoming more and more interesting for companies in their marketing strategy. If we look at this aspect from the perspective of social responsibility, companies can generate trust through corporate social responsibility, which also increases the awareness of the company. How this can be achieved, we would like to
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Preparatory accounting - what is it all about? Most companies, but also freelancers, have to do bookkeeping at regular intervals. However, the complex tax law in Germany makes many despair in doing so. However, you can't really get around it. Of course, there is the possibility to use professionals as an interface to the tax office. But this can
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TSE cash register -do we need electronic cash registers? "More regulations?" That was probably one of the spontaneous reactions that went through the minds of most retail managers when the Federal Ministry of Finance published the new law to protect against manipulation of basic digital records in companies in December 2016. The Cash Register Security Ordinance then came into force at the beginning of 2020 after some start-up time.
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Digitization of the retail trade: adapting to new conditions Gone are the days when the location in the most popular shopping street decided the success or demise of one's business. Sure, brick-and-mortar retail is not dead, but our shopping is shifting more and more to the Internet - 3...2...1...mine. For customers it has never been so easy
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The receipt - rubbish or helpful against tax fraud? What was introduced at the beginning of 2020 with the aim of avoiding tax fraud has since then manifested itself mainly as a cascade of additional expenses and a flood of wasted resources: the receipt obligation. Some consider the receipt issue obligation necessary to limit tax fraud, others see it critically and say the regulation brings
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Direct and indirect emissions from paper receipts In the production of paper and cardboard, Germany alone emits an average of about 10 million tons of CO2 annually (Statista, 2020). This value has been stable since 2006, but is difficult to reconcile with the ambitious targets of the new climate protection law. The new edition of the law has once again tightened Germany's climate protection targets. Overall
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POS Marketing: Everything you need to know about it Marketing directly at the point of sale is obligatory nowadays: because merely good prices and high-quality products and services as well as attractive visual merchandising have long since ceased to be sufficient for good sales success. Because luck rarely plays a role when customers end up buying more than planned - instead
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Advertise successfully with geomarketing "I know half my advertising is money thrown out. I just don't know which half." - For years, this sentence by Henry Ford pretty much hit the core problem of marketing: how to measure the success of measures and campaigns? How do you know that the target group is really taking notice of the messages and buying them?
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Compulsory cash register receipt - effects and opportunities Tax fraud costs the German state several million euros every year. In order to prevent this in the future, regulations were introduced to protect cash register systems with a "technical security device" (TSE) and to maintain the integrity of the data. In addition - as a kind of double protection - the cash register receipt obligation was introduced just under a year ago. This has been in force since
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Digital cash register receipt - Is the digital cash register receipt the the environmentally friendly future in retail? The digital receipt is a sustainable solution for retailers and customers, which currently receives little attention in Germany. This could be due to the fact that the classic receipt is not very important in our everyday life. The digital receipt offers the opportunity to reduce paper consumption and thus valuable resources.
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