FROM OUR BLOG
Interactive POS advertising on the receipt
Reaching your target audience is one of the central challenges of marketing - if not the most central. If you manage to reach potential customers in all corners of the digital village or analogue, the world is open to you.But what if there is a simple solution? Because not always
Assuming social responsibility through sustainable marketing
From an economic, ecological and social point of view, green marketing is becoming more and more interesting for companies in their marketing strategy. If we look at this aspect from the perspective of social responsibility, companies can generate trust through corporate social responsibility, which also increases the awareness of the company. How this can be achieved, we would like to
Preparatory accounting - what is it all about?
Most companies, but also freelancers, have to do bookkeeping at regular intervals. However, the complex tax law in Germany makes many despair in doing so. However, you can't really get around it. Of course, there is the possibility to use professionals as an interface to the tax office. But this can
TSE cash register -do we need electronic cash registers?
"More regulations?" That was probably one of the spontaneous reactions that went through the minds of most retail managers when the Federal Ministry of Finance published the new law to protect against manipulation of basic digital records in companies in December 2016. The Cash Register Security Ordinance then came into force at the beginning of 2020 after some start-up time.
Digitization of the retail trade: adapting to new conditions
Gone are the days when the location in the most popular shopping street decided the success or demise of one's business. Sure, brick-and-mortar retail is not dead, but our shopping is shifting more and more to the Internet - 3...2...1...mine. For customers it has never been so easy
The receipt - rubbish or helpful against tax fraud?
What was introduced at the beginning of 2020 with the aim of avoiding tax fraud has since then manifested itself mainly as a cascade of additional expenses and a flood of wasted resources: the receipt obligation. Some consider the receipt issue obligation necessary to limit tax fraud, others see it critically and say the regulation brings
Direct and indirect emissions from paper receipts
In the production of paper and cardboard, Germany alone emits an average of about 10 million tons of CO2 annually (Statista, 2020). This value has been stable since 2006, but is difficult to reconcile with the ambitious targets of the new climate protection law. The new edition of the law has once again tightened Germany's climate protection targets. Overall
POS Marketing: Everything you need to know about it
Marketing directly at the point of sale is obligatory nowadays: because merely good prices and high-quality products and services as well as attractive visual merchandising have long since ceased to be sufficient for good sales success. Because luck rarely plays a role when customers end up buying more than planned - instead
Advertise successfully with geomarketing
"I know half my advertising is money thrown out. I just don't know which half." - For years, this sentence by Henry Ford pretty much hit the core problem of marketing: how to measure the success of measures and campaigns? How do you know that the target group is really taking notice of the messages and buying them?
Compulsory cash register receipt - effects and opportunities
Tax fraud costs the German state several million euros every year. In order to prevent this in the future, regulations were introduced to protect cash register systems with a "technical security device" (TSE) and to maintain the integrity of the data. In addition - as a kind of double protection - the cash register receipt obligation was introduced just under a year ago. This has been in force since
Digital cash register receipt - Is the digital cash register receipt the
the environmentally friendly future in retail?
The digital receipt is a sustainable solution for retailers and customers, which currently receives little attention in Germany. This could be due to the fact that the classic receipt is not very important in our everyday life. The digital receipt offers the opportunity to reduce paper consumption and thus valuable resources.